© Usifo Murphy 2020
Crypto meets fiat.
One of the fastest emerging technology had to fuse with one of the oldest form of exchange when i redesigned BoundlessPay. Being a blockchain company that provides digital solutions to customers meant that striking that balance was critical. So we needed to get the imagery right. We couldn’t position the company as too technologically forward as we wouldn’t resonate with more traditional clients, but visual touches helped create a progressive look.
Making Crypto make sense.
The offering that boundlesspay brings has a number of angles and segments that needed to be organized in a way that made sense for their customers. A solid and intuitive navigation and easy-to-read page layouts helped to achieve this. Not to mention create customer loyalty as a result..